Cavs join forces with Goodyear for uni patch

The Cleveland Cavaliers were the only NBA team to lose money in the 2016-17 season, according to a report by Forbes Magazine.

The Cavaliers and Akron-based Goodyear Tire & Rubber Company announced a multiyear sponsorship that will place Goodyear’s wingfoot logo on uniforms, beginning next season.

As part of the deal, the Cavs and Goodyear will donate $1 million to Cleveland and Akron schools.

All teams will begin wearing a patch on their jerseys as part of a three-year pilot program, according to several NBA business insiders.

Per “The pairing makes sense, as Cleveland’s star player, LeBron James, is Akron’s favorite son, and Goodyear is the city’s cornerstone company. It was founded there in 1898.”

Also, per “Per league rule, the Wingfoot patch will appear on the front left of the jersey, opposite the Nike logo. Jerseys with the patches won’t be for sale through the NBA store, but teams can choose to sell them through their own retail shops.” (Full report.)

As an aside, Goodyear once sponsored the Akron Wingfoots, a team in the old National Industrial Basketball League. (Wiki page.)