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The Cavaliers and Akron-based Goodyear Tire & Rubber Company announced a multiyear sponsorship that will place Goodyear’s wingfoot logo on uniforms, beginning next season.
As part of the deal, the Cavs and Goodyear will donate $1 million to Cleveland and Akron schools.
All teams will begin wearing a patch on their jerseys as part of a three-year pilot program, according to several NBA business insiders.
Per Cleveland.com: “The pairing makes sense, as Cleveland’s star player, LeBron James, is Akron’s favorite son, and Goodyear is the city’s cornerstone company. It was founded there in 1898.”
Also, per Cleveland.com: “Per league rule, the Wingfoot patch will appear on the front left of the jersey, opposite the Nike logo. Jerseys with the patches won’t be for sale through the NBA store, but teams can choose to sell them through their own retail shops.” (Full report.)
As an aside, Goodyear once sponsored the Akron Wingfoots, a team in the old National Industrial Basketball League. (Wiki page.)
Cavs GM David Griffin said his grandfather worked for Goodyear
— Joe Vardon (@joevardon) May 15, 2017
Cavs and Goodyear, as part of jersey deal, donating $1 million to Cleveland and Akron city schools
— Jason Lloyd (@ByJasonLloyd) May 15, 2017
— Cleveland Cavaliers (@cavs) May 15, 2017
Goodyear has had logo on basketball jerseys before.
Akron Goodyear Wingfoots wore it as early as 1937 in NBL, the NBA predecessor league. pic.twitter.com/d3xqPa3wpG
— Darren Rovell (@darrenrovell) May 15, 2017