LeBron activates Zero Dark Thirty-23 mode

LeBron James of the Cavaliers has once again decided to let his spectacular play on the court do his talking, having gone into Zero Dark Thirty-23 mode on his social-media accounts.

It’s business as usual for LeBron James.

He has his team in the playoffs for a 13th consecutive season and on the eve of the postseason opener, the Cleveland Cavaliers superstar continued his tradition of eschewing social media for the duration of the Cavs’ run in the playoffs.

He utilized a quote from Martin Luther King Jr. in making his annual announcement. Just at 11 p.m. Saturday, James posted the following post on his Instagram account:

“Darkness cannot drive out darkness; Only light can do that.”

He captioned the post with the message with this:

“Zero Dark Thirty-23 Mode is about to commence. I’m going dark so others can be the light. Watch this space. Peace.”

James began what has become his tradition a few seasons ago in an effort to block out any “noise” during his team’s chase for an NBA championship.

The four-time NBA Most Valuable Player has won three NBA championships, two in Miami (2011-12 and 2012-13) and one in Cleveland (2015-16).

James & Co. begin their chase for the Larry O’Brien Trophy against the Indiana Pacers in a best-of-seven first-round series Sunday at Quicken Loans Arena (3:30, ABC).



1 Comment on "LeBron activates Zero Dark Thirty-23 mode"

  1. Beast mode.

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