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With NBA trade news dominating the headlines, and Los Angeles Lakers point guard, Lonzo Ball involved in discussions, his off court endeavors are picking up steam as Big Baller Brand Water is now in stores.
Ball, who is endorsed by the triple B’s, became the first rookie to come into the NBA with his own signature shoe and now adds his own water to the list.
Big Baller Brand Water is 100% pure alkaline water imported from Lithuania. It has officially hit stores in the LA area in Albertson’s, Von’s, and Pavillion’s.
With so many athletes choosing to endorse sports drinks, Ball is the first to go down a different path and promote the very drink our bodies are largely comprised of — water.
Filled with zero nitrates and active electrolytes, the brand believes this drink is another step towards setting themselves apart from the status quo. “Big Baller Brand is not thinking small,” said a spokesperson affiliated with the company.
It was just this time last year when Big Baller Brand CEO, LaVar Ball envisioned this move would assist in making BBB a billion dollar entity.
Fast forward to now and the plan is not only to have solely water, but to expand beyond and making this into a full on beverage company. “[Plans are] for a full-time beverage division expanding to all natural BBB beverages, juices, and sports drinks,” stated the Big Baller Brand spokesperson.
Whatever happens after Thursday is of no consequence as the brand will continue to push forward and create more avenues for Lonzo to be successful both on and off the court.