With over 1 billion monthly users, Instagram is one of the most popular social media platforms today and this obviously presents a major opportunity for businesses and brands that want to tap into this user pool.

Getting more followers on Instagram is something that many strive for as it can help you increase traffic to your website, raise brand awareness, build relationships, convert followers into customers, and ultimately generate more sales.

That being said, if you’re still looking for new ways to get more Instagram followers, continue reading below as we’ll share some of the best ways that will help you reach a wider audience.

Use a Growth Service

If you’re running a small business with a tight budget, then an Instagram growth service might be the best option for you when it comes to increasing the number of your followers. This is a great solution for those who don’t have plenty of time, money, and marketing knowledge.

When you sign up for an Instagram growth service, you get a dedicated team of marketers who will devote all of their efforts and expertise to your Instagram promotion by researching your niche, conducting an account audit, boosting your follower count with real followers, and increasing engagement on your account.

Small businesses find this particularly helpful as they need hands-on assistance in growing and managing their Instagram page. One of the other advantages of this service is that it won’t require additional time spent on your part. You’ll also be able to avoid dealing with complex marketing tools or techniques.

Write Relevant Content With Call to Action

The first step is of course to have pictures and videos that capture interest and attract users to interact with your content. Once that happens, you will be able to create a meaningful relationship with them.

Don’t be afraid to write directly to them and show that you are engaged as this will open the opportunity for you to create loyalty with your visitors. Also, make sure that you help the users to take the next step and encourage them with a call to action. Ask them to comment, follow, read more, or similar when you have their attention.

Mix the Size of Hashtags

Hashtags describe your content and help users find it. So, it’s important to use them correctly. While it is advisable to use the most popular hashtags in your niche, this implies that you will be competing with other players in your industry that use those same hashtags.

To improve your chances of getting noticed, use hashtags of varying sizes. This way, you can be more unique with the shorter hashtags but still have the opportunity to attract users searching for the longer ones.

Since you cannot use all the hashtags that may be relevant to your content in each post, you should rotate between hashtags in different posts. It allows you to grab the attention of people who are interested in different tags with roughly the same content.

Use Geotags

In addition to hashtagging your photos, you can also geotag them. Geotagging your photos means that you enter the location where the photo was taken. You can geotag your content both on stories and on regular posts.

So, when people search your location, your pictures will appear. This means that your photos will be seen by more people and hopefully you will get new followers.

Local companies get the most out of geotagging as it is probably only local people who search in a certain place. This means that those who search the geotag are potential customers.

Add Your Stories in Highlights

Stories are one of Instagram’s most popular features, but they are only available for 24 hours. Luckily, you can add your Stories to Highlights to make them visible when someone visits your profile. And you can name these Highlights appropriately.

Highlights aren’t going to help you gain a massive following, but they are easy to set up and are a great way to show off your best content to users who might have missed them when you first published them.

Tap Into Reels

If you have not jumped on the bandwagon and shared Instagram Reels, you’re missing out on a major opportunity to increase your follower count. Reels are brief, engaging videos that you can share on Instagram to showcase your uniqueness and bring your brand to life.

This will help you increase your online visibility and easily grow the number of your followers.

Final Thoughts

These are some of the best practices to strengthen your presence and get more Instagram followers. To see visible growth in your Instagram follower base, try using some of the tips and continue to be on the lookout for new trends.