James again king of jersey sales in China

Stephen Curry will get four matchups against LeBron James during the regular-season.

LeBron James‘ team may be struggling against Steph Curry’s, but King James has reclaimed his throne in China.

Since James returned home to Cleveland in the summer of 2014, the Cavaliers are 9-17 against the Warriors, even though four of those victories came in him leading Cleveland to the NBA title in 2015-16, ending the region’s 52-year championship drought.

However, in China — a country in which the NBA’s popularity has skyrocketed in recent years, thanks in part to the huge popularity of Yao Ming — James overtook Curry in terms of jersey sales, according to the most recent NBA China jersey and merchandise sales for the 2017-18 season.

Curry had the NBA’s best-selling jersey in China a year ago, but LeBron has overtaken him.

Rounding out the top five in jersey sales in China behind James and Curry are James Harden of the Rockets at No. 3, Curry’s Golden State teammate, Kevin Durant, at No. 4 and James’ former Cavalier teammate, Kyrie Irving, now of the Celtics, at No. 5.