Guadalajara, Jalisco. – A new space dedicated to contemporary art is making its way in Santa Terry, a neighborhood of Guadalajara, Jalisco. It’s about Ayer, a gallery dedicated to video and animation artists that opened as part of Pre Maco’s activities an exhibition by artist Melanie Smith.

Plastic artist Javier M. Rodriguez is the director of this space, which he has opened in collaboration with Gabriel Rico and Bruno Michael Garcia.

“It’s a project that we’ve imagined for a couple of years, I thought there could be a space entirely dedicated to video, because of my experience in my career facilitating technical problems in assembly and also because of the need for all the pieces to be made like this. And at a later time they are not shown again,” Rodriguez said in this regard.

Ayer’s main goal is to exclusively promote discussions and dialogues through video or animation in Guadalajara.

For this, a council of artists experts in this field was formed at the international level.

Read more: They are saving a woman in Barranca de Huentan, Jalisco

Javier M. Rodríguez dreamed of a space that would not be limited to showcasing video clips but to create curators and collaborations that could expand cutting possibilities in an encapsulated space that included scenes.

The first year in the Ayer program includes two solo exhibitions, with an international and one national artist, and two group exhibitions with invited curators and two video sessions open to the public with specially invited artists to present further documentary and journalistic work.

“I’ve always been interested in getting out of the video room and the video room, and the logic with which so many spaces operate in this sense, it piques my interest that the pieces are overflowing, that the video can coexist next to a sculpture, with different lighting, part of this place’s proposal: an interesting museum proposal, which is Testing “

The artist said.

Comment on the environment

The first space exhibition is “Maria Elena” by the Mexican-British visual artist Melanie Smith.
“Maria Elena” is the author’s video and other video project exploring a small mining town north of the Atacama Desert in Chile that was created in the 1920s due to the large amount of nitrates present in its lands for the production of rock salt.

The piece was exhibited at the University’s Museum of Contemporary Art (MUAC) in Mexico City in 2018 and at the Umbaro Museum in 2019.

Read more: Four dead and 7 wounded in clashes in Jalisco

In the work, the artist paints a poetic portrait through her portraits of this city and its landscapes and the changes it has undergone as a result of the destruction of the environment that she was victim to due to the high levels of exploitation that have occurred. The multinational industries gave him a trace of colonialism in Latin America in the era of globalization.

The exhibition will be available from April 23 to July 10.

Attended

• The exhibition is open to the public Thursday through Friday from 3:00 PM to 7:00 PM and on Saturdays from 11:00 AM to 3:00 PM.
• It is located on Garibaldi Street number 1151 in the Santa Tere neighborhood.
• free entry. Visits can be scheduled at [email protected].

Read more: Eight public transit lines will be modified through the business