idea Amazon It was for changing the appearance of your app icon for iOS and Android. However, the initial design didn’t end up convincing Implementation.
The company displayed one of its traditional cardboard boxes with a small piece of tape sticking out from the top.
Until now, the problem was that many users started comparing that piece of tape with Adolf Hitler’s mustache.
The uproar caused by social networks was such that the company had to redesign the logo, thus opting for one that replaced the controversial mustache with a trademark. a poster Also of the same blue.
Of course, nobody likes to be associated with one of the most ruthless villains in history, for the same reason, Amazon was quick to explain the new design decision.
“Amazon is always exploring new ways to please our customers. We designed the new icon to spark excitement and joy when customers begin their shopping journey on their phones, just as they do when they see our boxes on the doorstep of their homes,” a company spokesperson said.
In this way, what the company wants to represent is the emotion and expectations that people can feel when purchasing and finally receiving the product.
The a poster The seal with which the tech company seals all of its funds.
In the end, it might be a good idea to let go of the gentle controversy caused by the mustache tape.
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