The NBA got lucky after breaking digital audience records in Europe and the Middle East. SpainSpecifically, it is the country with the largest number of MLS fans in the region, accumulating more than 1 billion views For its content through networks and online platforms. one another 9 million followers On the peninsula, the competition is also benefiting from the improvement in TV viewers on Movistar+

despite of Santi Aldama He was the only Spaniard to receive effective minutes throughout the competition. The NBA announced through a statement that its NBA broadcast on Saturdays and Sundays, in European primetime, has seen a growth of 48%. According to consulting firm ypulse, the MLS was named one of the top five leagues amazing From Spain.

At global level, four European players were among the most watched in the entire competition. Victor WembanyamaThe French San Antonio Spurs star has received 1.3 billion views, becoming the third most followed player behind LeBron James and Stephen Curry. The rookie outperforms the Slovenian Luka DoncicWhich received 1.2 billion views this year. Also in the top 10 are Nikola Jokic and Giannis Antetokounmpo.

One of the most curious facts this season is that Luka Doncic, the former Real Madrid player, does not appear on the list of best-selling shirts in Spain, led by LeBron, Curry and Jayson Tatum.

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