LaLiga and Aramark Alliance
The two brands signed a cooperation agreement to open this restaurant in Madrid, and to further expand this sports bar concept, what is this concept? Sports Bars 2.0 that turns sports broadcasting into an experience, as LaLiga brings its DNA to sports fans around the world. There are currently two restaurants open under the La Liga license. The first of them is located in Port Aventura Word, it covers an area of 1,000 square meters and can accommodate more than 400 people. The second opened in May 2022: La Liga Twenty Nine.
Rebroadcast different sports methods
Once inside, La Liga Twenty Nine offers a bleacher area available to users, where they can enjoy a wide range of sports as a group that can be seen on the many screens of these sports bars as if it were a stadium. National and international competitions both football and other sports such as basketball or tennis among others.
Additionally, the LaLiga Twenty Nine concept includes an eLaliga area dedicated to esports. Dedicated space for consumers who want to play EA SPORTS FIFA, with multiple monitors and PS5 installed for this purpose.