Alto Avellaneda offers football, tennis, basketball and even a vet to tackle the post-pandemic
Thinking of consumer demand in the post-pandemic phase and also with the purpose of attracting more audience to its premises, Alto Avellaneda, one of the IRSA shopping centers with the highest turnover, decided to integrate XD Vet cinemas, 5 football fields, basketball and tennis, among others other.
It asks to “update” the shopping trip A $20 million investment between the company led by Eduardo Elszstein and its tenants. On the other hand, the move of IRSA – which owns 14 shopping centers in the country – aims to Compensation for two important victims of Alto Avellaneda during the pandemic, such as Garbarino and Falabella This made the mall lose 25% of its turnover and removed it to fourth place in the ranking, behind Abasto, Alto Palermo, and Alto Rosario. Now, with the integration of new services, its managers aspire to regain second place among those with the highest turnover.
Consumers demand that malls be experience centers, but they are too To be able to do “everything” there. That’s why at Alto Avellaneda, just as we do in the company’s other malls, we’re incorporating items that were unknown or unusual until just a few years ago, said Eduardo Elsztain, president and CEO of IRSA.
“New tenants and those who arrived after the period in which we closed due to the pandemic were more than willing to join us in this renewal,” he added. He noted that “little by little we are restoring the levels of occupancy, visits and sales that prevailed before the outbreak of the epidemic. Precisely because of its exposed properties, one of the shopping centers most demanded in the company by brands is the Arcos District in Palermo.”
Among the new offerings that have already opened their doors in the Avellaneda complex, is the “La Cancha Complex” (two five-a-side football, one basketball and two tennis courts as well as a sporting goods store and a gourmet space) in an area of 2,500 m2. Besides this complex, Trade has Sportswear franchises clubs and has its own brand of “Kiricocho”, the superstitious word coach Carlos Bilardo used to hurt competitors.
Eight Cinemark theaters (one of 4D and the largest in the country) also opened a month and a half ago in the mall, which replaced the Atlas and Bingo Theatres. It occupies an area of 3600 square meters.
The mall opens a sports complex.
Among the following planned openings, which are already under construction: They line up NeverlandAnd the which will occupy practically 70% of the area of Falabella. Kevingston, the traditional clothing brand, and Arredo (white goods) will also join stores of about 600 square meters each.
“Today the main floor of the mall has 100% occupancy and there is a waiting list,” said Juan Pablo Lombardo, director of the Alto Avellaneda Centre. As the director explained, the departure of Falabella and a series of cinemas opens a large space on the first floor of the mall, which will certainly occupy Gymnasium, series of meeting rooms, possibility to provide storage rooms and/or safety deposit boxes. Also a series of home appliances and technology to fill the void left by a brand that was a pioneer in this field.