Bezos stops driving Amazon between praise for his ‘brilliance’ and 150,000 signatures so he doesn’t come back to Earth

Bezos stops driving Amazon between praise for his ‘brilliance’ and 150,000 signatures so he doesn’t come back to Earth

image source, Getty Images

In 2004, Jeff Bezos and his technical advisor Colin Briar traveled together to Tacoma, an hour south of Seattle in Washington state.

At the time, Amazon was already a multi-million dollar company. However, they were headed to Amazon’s customer service center, where they were spending two days as customer service agents.

Jeff answered the calls himself‘He remembers a complaint about a complaint about a particular product,’ says Breyer. Jeff’s eyes widened,” he says.

Bezos was frustrated. There was clearly something wrong with the product, but it was not reported. Later that day, send an email asking for more effective ways to report defective products.

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