Miniso opened its second store in El Salvador

Miniso opened its second store in El Salvador

Miniso is a Japanese brand, this store offers its customers what they call Smart Consumer Products It ranks as a “fast-fashion variety store” with simple design features, high quality, and very affordable prices.

During the event, this was announced The store will provide around 2,800 new items available to its customers In the fields of technology, stuffed animals, toys, home textiles, stationery, etc.; And since January, Miniso incorporated the cosmetic area.

Products in the Miniso store. Photo: Eric Lopez

“Miniso comes to complement the void we had in El Salvador where very few people had access to decorative products … Miniso offers a variety of products at reasonable prices. The store has authorized licenses from Marvel, Bare Beards, Disney, and Sanrio, as well. It has a very large, high-quality cosmetic area manufactured in Germany and other countries, ”commented Diana Mendoza, Country Brand Manager.

“El Salvador welcomed us with open arms and thanks to that, we were able to open the second branch soon, and we became job generators in times of the pandemic, and this is very important to us … very grateful to the residents for the acceptance they received with Miniso,” he added.

A number of bloggers, influencers, media outlets and distinguished guests who enjoyed a special evening attended the opening of the store after all the biosecurity measures. In the future, the brand plans to open new stores in the country to be closer to Salvadorans.

Diana Mendoza, Brand Manager, has invited residents to come and visit the store, starting tomorrow, Friday, March 19, Monday through Sunday 9:00 AM and 8:00 PM. It is important to note that Miniso has all biosafety measures in place.
If you want more information about Miniso, you can find her on Facebook and Instagram as Miniso El Salvador.

Products in the Miniso store. Photo: Eric Lopez

About Miniso

The brand commenced operations in September 2013 in the markets of Japan and China. Miniso currently has a network of strategic cooperation agreements in more than 80 countries and regions, including the United States, Canada, Russia, Singapore, the United Arab Emirates, Korea, Malaysia, Hong Kong (China) and Macau (China).


  • Miniso
  • Japanese designer brand
  • Smart consumer products
  • Multiplaza
  • Shop

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