The NFL is still feeling the Taylor Swift effect
EFEReading: 3 min.
The relationship between the multi-award winning singer and Chiefs tight end Travis Kelce has impacted jersey sales and game attendance.
The alleged relationship On the American pop star Taylor Swift And the Champions tight end Kansas City Chiefs, Travis KelceNot indifferent to the NFL, which it sees as “incredibly positive.”
“A message about the relationship between Taylor Swift And Travis Kelce “It’s a ‘pop’ culture moment that we’ve supported in real time and we’ve seen an incredible amount of positivity around American football because of the intersection of sports and entertainment,” the NFL said in a statement.
In this way, the league tried to respond to the criticism of the sports media, admitting that it is in the middle of the case Travis Kelce And Taylor Swift The focus of the game on matches starts cloud Kansas City.
From the 3rd week of this Leaders They beat the Chicago Bears, Taylor Swift Seen at NFL stadiums.
The 12-time Grammy winner watched the match from a box at her mother’s company. Travis Kelce.
The visit generated extensive media coverage, particularly on different NFL channels, and was repeated during the previous Sunday’s Week 4 game between the New York Jets and the New York Jets. Leaders It took place at MetLife Stadium, the home of the New Yorkers.
After victory Kansas City Regarding New York, the NFL site at X posted a photo on its profile Taylor Swift In it he praises a play Leaders With a legend highlighting his presence in two consecutive victories for the champions.
“Leaders They have a 2-0 record SwiftiesHe mentioned the NFL, referring to what the pop star’s followers are called.
Thanks in advance, according to league data Taylor Swift In the game LeadersBears viewership on September 24 reached 24.32 million people, up four percent from last year. The telecast scored high among female viewers aged 12 to 49.
Additionally, the number 87 shirt is on sale Travis Kelce Arrowhead increased by 400 percent after the singer’s visit to the stadium.
“We frequently change our bios and profile pictures based on what’s happening in and around our games. Much of our content focuses on the game, our players, and various other initiatives,” the team explained in its statement.