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The NBA is just fine when it comes to their television ratings, this according to a report released today on Yahoo Sports.
The report states that it’s normal the last few years for the league to have ratings down over the first month of the season on both the NBA on TNT and ESPN, but that the numbers usually pick up, and that’s exactly what is happening again here in the 2018-19 season.
Viewership over the first month was down 26% on TNT and 6% on ESPN one month into the season, but the report says that ‘viewership is consistent with last year’s ratings hike and could exceed those figures with a back-loaded schedule.’
As stated in the piece, a few of the reasons for the possible first month decline was the lack of star power in the league’s opening night slate, as well as the fact that the best player in the league, LeBron James, moved out west, meaning that fans out east that wanted to see James had to wait until 10-10:30pm for tip-off.
While both the NBA on TNT and ESPN’s ratings appear to be just fine for the long run, NBA TV is just about even with its average viewership from last season, and a majority of regional sports networks have experienced season-to-date ratings gains, led by the Denver Nuggets.
Denver is up a whopping 147 percent along with the team’s early success, as they sit at 18-9, good for first in the Western Conference ahead of the Golden State Warriors who sit at 19-10.
Speaking of the Warriors, their game against Toronto marked the highest rating ever on for a game on ESPN.