A complex year in online commerce. The Squash crackers It has made an impact on all those who wish to have the latest technology for a year. Graphics cards, processors, controllers … many products that are simply impossible to get, the rest with a very small inventory. It seems to be going on for a long time. Since many manufacturers refer to 2022 in the same imperfection line as its predecessor.
And that seems to have had a huge impact on one of the busiest shopping days of the year: Black Friday. The first figures about today’s sales of advanced offers, in which Many take the opportunity to do Christmas shoppingThe truth is that they are not very grateful.
as Adobe data, online sales during Black Friday They’re down this year, the first time spending has been lower than the previous year. In total, spending on Black Friday was $8.9 billion this year, just below the $9 billion spent in 2020, which was already particularly low due to the pandemic.
2021: The year of Black Friday sales slump
In addition, the year in which family savings reached their highest levels, while all those who kept their jobs during 2020, due to restrictions, They spent much less than other years.
Although there are many factors that may have influenced Black Friday spending, most analysts seem to suggest that product shortages have led to a shortage of offerings, and thus, Lower average spending per consumer.
Another factor included in Adobe’s report is that the decline in consumption on Black Friday is also driven by the fact that many consumers have shifted their purchases to earlier days, as many businesses Offer more powerful promotions on odd days And not so much on Black Friday itself, especially in early October:
For the first time in history, Black Friday saw a reversal of the growth trend in recent years. Shoppers are strategic in shopping for gifts, shop very early in the season, and are flexible when shopping to ensure they get the best deals.
Vivek Pandya, Principal Analyst at Adobe Digital Insights.
This reduced the number of users who waited on Fridays of the year to make purchases on Christmas, which logically led to splitting purchases over several days rather than grouping them together on a specific day. And it looks like the same will happen on Cyber Monday.
However, another important fact that Black Friday leaves us is that 44.4% of all sales were made with a smartphone. An increase of 10.6% over last year.