HBO Max finally arrives in Rogue
Companies have announced that HBO Max will be live on Rogue from tomorrow, Thursday, December 17th. This agreement now provides streaming service coverage on all major platforms. Lack of it is a big hole on Rogu: Rogu counted 46 million active user accounts at the end of September.
The terms of the agreement were not released, but both sides said they were happy to finally finally settle their differences.
WarnerMedia expects an HBO Max deal with Rogue, the service’s last big distribution platform, before the premiere of the December 25 premiere of “Wonder Woman 1984” starring Calcutta on HBO Max and theaters. Meanwhile, as previously announced, all the films on the Warner Bros. 2021 slate will make their debut on HBO Max in the United States in parallel with its theatrical release, and will be available to stream exclusively for one month.
Under this agreement, Rogu users who have already subscribed to HBO through Rogu will automatically upgrade the HBO app on their devices to the HBO Max app, and they will be able to sign in using existing HBO credentials. Going forward, it appears that Rogue will no longer be able to sell HBO as a channel subscription in the Rogue Channel store, a deal that both Amazon and Apple made in deals for the HBO Max.
Shares of Rogue have risen nearly 4% after hourly trading since the announcement of the HBO Max deal.
“We hope that all entertainment will be streamed, and we are pleased to partner with HBO Max at TV1 to bring the incredible library of live iconic entertainment brands and the blockbuster slate live to stream theatrical releases to Rogue homes with the more than 100 million people who created Rogue.” Site, ”said Scott Rosenberg, SVP of Rogue’s platform business.
Rosenberg added, “Achieving mutually beneficial agreements where Rogue grows with our partners is how we offer consumers an exceptional user experience at an incredible value, and we are pleased with the opportunity to deepen our long-term relationship with the team at WarnerMedia.”
WarnerMedia CEO Tony Concalves said in a statement: “We look forward to breaking new ground in the coming months and working with our longtime partners at Rock to build our past successes and bring HBO Max. Excellent quality entertainment for Rogue’s large and highly engaged audience. ”
The news of the deal between Warnermedia and Rogue comes a day later Comcast announces release of streaming app on Xfinity X1 and Xfinity Flex HBO Max launched today on PlayStation 5. Amazon struck a deal in November to carry the HBO Max on Fire TV and Fire Tablet devices, and after months of suspension, HPO finally agreed to halt sales. Amazon Prime Video Channels.
Even before the launch of HBO Max at the end of May, Rogue and WarnerMedia stumbled upon the terms of the distribution agreement. Rogu wanted to continue the ability to sell HBO through the Rogue Channel Store, while WarnerMedia insisted on distributing the HPO Max as a standalone application. Advertising support for HBO Max, which will be released in late 2021, is an attempt by both parties to reach an agreement on which advertising inventory will be split with Rock for a reduced price version.
With a regular subscription price of 99 14.99 per month, HBO Max features 10,000 hours of curated premium content, including TV shows and movies from HBO, Warner Bros., DC, Cartoon Network, Adult Swim and Turner Classic Movies.
In addition to the release of “Wonder Woman 1984” this month, HBO Max will feature an exclusive holiday special from Gary Underwood, “My Gift: A Christmas Special”, a Steven Soderbergh comedy film “Let Us All Talk,” and a four-part document Gate: The cult of cultures. ”
In January, HBO Max programming highlights included the second episode of “Euphoria”; “Search Party” Season 4; The full season of “Selena + Chef”, “Snowflake” Season 1, “Alienist: Angel of Darkness” and “King of Staten Island”.